This phrase may seem like a blanket indictment of mistrust, or maybe just three simple words inferring we should solely depend on ourselves for knowledge or truth. Yet, this enigmatic, timely, in-your-face statement is neither of those. Seth Godin in a two-minute Blinklist podcast episode, attributed that powerful, three-word quip to William Goldman, the prolific Hollywood screenwriter.

What this simple, powerful saying suggests is that in so many areas of life where unexpected change is possible, those we think should know what’s coming, don’t.